L. Ron Hubbard business consultant Ken Delusion of Los Angeles has been hired by Anheuser-Busch to handle its crisis management efforts related to the firm’s hiring a transgendered social media influencer to promote Bud Light.

Delusion, a graduate of the Hubbard College of Administration in Los Angeles, said his damage control approach emphasizes the fact that we are all immortal spiritual thetans who have reincarnated in a succession of male and female bodies across the millennia.

“Scientology’s message of the genderless thetan perpetually reincarnating in a series of male and female bodies is guaranteed to resonate in the Bible Belt where Bud Light’s sales have crashed worse than David Miscavige’s attempts to evade service of subpoena,” Delusion noted.

“Once Christian Evangelical men realize they were women in their past lives they will cognite that men being women in this lifetime is okay,” Delusion concluded.